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(+44) 07711-423103
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| home | expertise (2) | ||||||||||||||||
| what we do | Technology research is in vogue these days. Every agency is suddenly an expert. | ||||||||||||||||
| But how many of them really understand the technology and the market? | |||||||||||||||||
| why clients choose us | Asking a few pointed questions can often be an enlightening exercise ... | ||||||||||||||||
| the 10-minute test | What does genuine sector expertise mean for you and your end-clients? | ||||||||||||||||
| First, context. When examining a new concept, we will know what is out there | |||||||||||||||||
| already, so we can make meaningful recommendations based on the real market. | |||||||||||||||||
| Second, familiarity. Whatever existing technology it is based on, the chances are | |||||||||||||||||
| that we use it. We take the time to really get to know the concept, prototype, etc. | |||||||||||||||||
| Third, service. For example, researching a widescreen monitor, we created photos | |||||||||||||||||
| the exact dimensions to provide unscaled full-screen displays. Testing a prototype | |||||||||||||||||
| website, we edited the HTML between sessions to test possible solutions to | |||||||||||||||||
| issues revealed in earlier sessions. Better service, better research. Back... | |||||||||||||||||
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